9 ICCC – A Quick Step from Controlling to Data Analytics with 160 participants and 14 speakers from all over the world

9 International Controlling Conference in Croatia, 11-12 November 2021

9 ICCC – A Quick Step from Controlling to Data Analytics with 160 participants and 14 speakers from all over the world

11-12 November 2021
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Thursday and Friday

10:00 a.m. – 3:30 p.m. CET (UTC+1)

online via YouTube

After the huge last year’s success, we did it again:
the global controlling event!
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Under the auspices of ICV –Internationaler Controller Verein 
the consulting company Kontroling Kognosko and Lider Media organized
the 9th International Controlling Conference in Croatia (ICCC).

All speeches were held online in English!

The theme was inspired by the rapid development of data analytics which undoubtedly influences the direction of traditional controlling towards new areas.

The most important task is transforming millions of data into a few precious words of wisdom!
Data analytics is making great progress right in front of our eyes and traditional controlling now needs to embrace it as a new partner.

These two disciplines cannot succeed without each other, without mutual understanding and harmony. And we can only reap the benefits if both controlling and data analytics engage in a perfect dance…

WHAT WE PREPARED? 

Next-level controlling!

Data analytics is a specific set of techniques, competencies, and procedures whose goal is to gain much more insight into the business. It involves collecting, examining, refining, transforming, and modeling data in order to evaluate and predict future business flows based on trends, causality, and numerous other factors.
The development of analytical tools gave rise to a field in which change management is easier than ever thanks to digital technologies.
Our speakers prepared their presentations just on these topics!

WHAT TOPICS WERE COVERED AT THE CONFERENCE? 

  • Who is leading the dance?
  • Storytelling with business data
  • Understanding data science as a controller
  • Predictive analytics in management forecasts
  • Liquidity planning under uncertainties
  • Customer profitability analysis
  • Big green data
  • Flexible financial planning & forecasting
  • The digital maturity of management accounting
  • How to use data for daily management meetings
  • Digital transformation (in controlling) in small companies
  • IBCS with SAP analytics cloud
  • ….. and much, much more

OUR SPEAKERS

Jasmina Očko

Kontroling Kognosko

Olga Rudakova

olgarudakova.com

Lukas Löhlein

WHU – Otto Beisheim School of Management

Romina Orešković

Orbico Group

Nikolina Bašić

Orbico Group

Leo Rupčić

Orbico Group

Luiza Arcab

Jörn Ney

Eckert & Ziegler Strahlen- und Medizintechnik AG

Mario Vekić

Aviron Fit

Nataliya Damyanova

NAOS GROUP – Laboratorie Bioderma

Adnan Civgin

LKH – UNIVERSITY HOSPITAL GRAZ

Mike Wasserman

Muenster University of Applied Sciences

Paola Girotto

Janssen Pharmaceutical Companies

Klaus Möller

University of St. Gallen, Switzerland

Daniel Marks

University of St. Gallen, Switzerland

Imke Keimer

Lucerne School of Business

Paul Deane

Australia Post Corporation

Jens Ropers

CA controller akademie

Slađana Krpić

Poslovna inteligencija d.o.o.

Reinoud van der Vliet

Intega GmbH

Melanie Holzapfel

SAP

WHAT INSPIRED US?

Our obsession with data!

Data can be transformed into information only if we give it structure and process it in the right way. Yet, having a piece of information is not a goal in itself. For it to be useful, it has to bring new knowledge. And new knowledge can only be created by a skillful controller through analysis and the use of controlling tools and skills.
However, this still does not guarantee that the knowledge that was acquired will be used adequately. It takes a competent and talented manager, one well-versed in business, to obtain a good result in the end.
Talent, ability, and skill play a crucial role at every level, and we will do our best to convince you of that.

The two-day online conference featured 14 exceptional speakers from Switzerland, Germany, Australia, Austria, France, the Czech Republic, Poland, and Croatia.

Among other things, topics included sustainability, predictive analytics, modern accounting for controlling, customer profitability analysis, storytelling with business data, hospital controlling, Monte Carlo simulation.

We tackled many dilemmas, doubts, and questions regarding merging controlling and data analytics on both days.

 

2

days of
experiences

5

related areas

160

participants

14

speakers and experts

Conference opening

 Jasmina Očko, MSc, Controlling Consultant, Kontroling Kognosko (Croatia)

Learn more 

Storytelling with business data

Olga Rudakova, Finance Professional & Data Skills Trainer, olgarudakova.com (Czech Republic)

Learn more 

Predictive analytics in management forecasts: The role of social ties and local knowledge

Dr. Lukas Löhlein, Asst. Prof., WHU – Otto Beisheim School of Management (Germany)

Learn more 

Data challenges

Romina Orešković, CFO, Orbico Group (Croatia)

Learn more 

Nikolina Bašić, Controlling Manager, Orbico Group (Croatia)

Learn more 

Leo Rupčić, BI Reporting Manager, Orbico Group (Croatia)

Learn more 

Liquidity planning under uncertainties

Luiza Arcab, Financial Controller, (Poland)

Learn more 

Jörn Ney, Innovation Manager, Eckert & Ziegler Strahlen – und Medizintechnik AG (Germany)

Learn more 

How to successfully manage the challenge of digital transformation (in controlling) in small companies

Reinoud van der Vliet, Head of Controlling, IT and ERP, Intega GmbH (Germany)

Learn more 

Using the full power of data

Slađana Krpić, Board Member, Poslovna inteligencija d.o.o. (Croatia)

Learn more 

Customer profitability analysis

Nataliya Damyanova, Head of the Group Finance Controlling Department, NAOS GROUP – Labororatoire BIODERMA (France)

Learn more 

3rd rock from the Sun – understanding data science as a controller

Adnan Civgin, Mag.rer.soc.oec. / Controller, LKH – University Hospital Graz (Austria)

Learn more 

Big green data: How controllers can use data analytics to drive sustainability throughout the organization

Prof. Dr. Michael Wasserman Ph.D., Professor of International Management, Münster University of Applied Sciences (Germany)

Learn more 

Big green data: How controllers can use data analytics to drive sustainability throughout the organization

Paola Girotto Quality and Document Control Consultant at the Janssen Pharmaceutical Companies

Learn more 

Flexible financial planning & forecasting – combining target setting and progress measurement using analytical driver models

Prof. Dr. Klaus Möller, Partner, Professor for Controlling / Performance Management, Director Institute of Accounting, Control and Auditing, University of St. Gallen (Switzerland)

Learn more 

Daniel Marks, Research Associate at the Chair for Controlling / Performance Management, Institute of Accounting, Control and Auditing, University of St. Gallen (Switzerland)

Learn more 

The digital maturity of management accounting

Prof. Dr.  Imke Keimer, Professor, Lucerne School of Business (Switzerland)

Learn more 

How to engage your front line staff in using data for daily management meetings

Paul Deane, Business Improvement Lead Queensland Australia, Australia Post Corporation (Australia)

Learn more 

IBCS with SAP Analytics Cloud

Melanie Holzapfel, Data Scientist & Chief of Staff, BTPeXperience Operations & Services, SAP (Germany)

Learn more 

Who is leading the dance? Data literacy as a core competence not only for controllers

Jens Ropers, Partner, Controller Akademie (Germany)

Learn more 

10 minutes for exercise with an Olympian

Mario Vekić, Croatian Olympic Rower (Beijing 2008, London 2012) and Personal Trainer (Croatia)

Learn more 

ORGANISERS

Kontroling Kognosko m
lider e

ENDORSEMENT

icv logo

BRONZE SPONZORS

icv logo
fina logo
icv logo
icv logo

PROGRAM
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Day 1 – Thursday, November 11

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10,00 - 10,10

Jasmina Očko

Conference opening

More info

Conference opening

Experience shows that too little information means carelessness, while too much information means ignorance.
It is not only the type of information that we put forward that is important, but also when and how we do it. There has to be enough information that is essential, yet not too much for it to become superfluous. We need to impress managers and provide them with an insight into their business as they have never had before. The goal is to discover new things and bring them to the surface, call them by their true name.

It is not just about giving managers information – we have to tell them a story!
And that story has to be one based on strong arguments, with the power to motivate management to act and help them get off the beaten path. That is the only way forward.

Data analytics is making great strides right in front of our eyes, and traditional controlling now needs to embrace it as a new partner. These two disciplines cannot make progress without each other, without mutual understanding and harmony. And we can only reap the benefits if both controlling, and data analytics engage in a perfect dance…

}

10,10 - 10,45

Olga Rudakova

Storytelling with business data

More info

Storytelling with Business Data
Why do we create bad charts and ineffective visuals? Why do we tell exciting stories to our friends but give a boring set of numbers at work presentations?
If you have ever created a chart in Microsoft Excel, then you should attend. If you have created a chart in any other tool, then you should definitely attend. This is not an Excel manual; this presentation is about applying principles of storytelling to your business data visualizations, regardless of the tool. During this short presentation, you will learn what makes a good chart and I will l give you a step-by-step recipe for creating a good chart. You will make a shift from just showing the data to actual visual storytelling!

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10,45 - 11,20

Lukas Loehlein

Predictive analytics in management forecasts: The role of social ties and local knowledge

More info

Predictive analytics in management forecasts: The role of
social ties and local knowledge

Forecasts are supposed to provide an organization with the best estimate of future performance. They are essential for steering businesses in dynamic environments and managing relations with external stakeholders. However, they are often compromised by a lack of judgement and expertise as well as an individual’s motivation and cognitive biases. Despite mechanisms to improve the forecasting process, such as accuracy incentives or the use of management accountants, forecasts have often been considered as biased and the forecasting process with all its checks and balances as cumbersome and inefficient. Algorithm-based calculations such as predictive analytics have been proposed as a promising alternative to forecasts that rely on human intelligence. However, these forecasts are not perfect either. They tend to be perceived as black boxes that do not provide enough information about what is driving the forecast, which reduces their acceptance and actionability. Furthermore, algorithms rely on historic data and might not incorporate recent or highly tacit — or implied — information. In a context of structural changes and extraordinary events, human judgement might be better suited to produce a fairly accurate forecast. Against that backdrop, this presentation is on a recent research project that has focused on how predictive forecasting can impact corporate control. The research project investigated how companies use predictive analytics to produce more neutral and unbiased forecasts. More specifically, we explored the interplay of forecasting experts and algorithm-based calculations to analyze how algorithm-based forecasts come to be trusted. We show how, particularly in rather dynamic environments, it is necessary to incorporate local knowledge into corporate predictive forecasts and consider how this affects the way organizations talk about and do forecasting. Based on this observation, we argue that the implementation and use of predictive analytics in management accounting is a technical but also a social practice. In addition, we discuss how the introduction of algorithmic calculations might also be helpful for driving digitalization across decentralized business units, and, in doing so, paves the way for an increasing penetration of technology across the whole organization.

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11,20 - 11,55

Romina Orešković, Nikolina Bašić, Leo Rupčić

Data challenges

More info
DATA CHALLENGES
The story of how Group reporting was developed at Orbico
We began by standardizing master data, mapping data, and adding group dimensions. Our goal was to obtain a uniform overview of all the companies in the group.
We faced a lot of obstacles, such as different systems, applications, data structures and data mess. This is still an ongoing issue.
After consolidating a large amount of data, we began creating standard reports and working on
automatization and, whenever possible, adding more data.
With enough data in place, we were able to compare and analyse it. New issues arose, such as data complexity and too much disconnected data coming from different sources.
Data challenges are always present and resolving them is an ongoing process. If you want to have a flexible organization, you need to adjust to new circumstances all the time.
The role of controlling is to give data meaning and establish constant communication with business. The aim is to meet business needs under rapidly changing circumstances, and to do this with the help of data.
}

11,55 - 12,30

Luiza Arcab & Jörn Ney

Liquidity planning under uncertainties

More info soon
}

12,30 - 12,40

Mario Vekić

10 minutes for exercise with an Olympian

More info
In ten minutes, Mario will let us in on the secret of a fast and simple workout that we can regularly do at the office to avoid back pain.
}

12,40 - 13,40

Lunch break

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13,45 - 14,20

Nataliya Damyanova

Customer profitability analysis

More info

Customer Profitability Analysis
• Who is the right customer
• How to create a customer financial profit
• How to manage a win-win relationship with your customers
in pandemic situation

}

14,20 - 14,55

Adnan Civgin

3rd rock from the Sun – understanding data science as a controller

More info

“3RD ROCK FROM THE SUN” – UNDERSTANDING DATA SCIENCE AS A CONTROLLER
Key message:
Try and fail and learn and try and learn and deploy and learn and…it is not the “3rd rock from the sun”.
Brief description:
Hospital managers do not have an easy task. They increasingly have to address the issue of reductions in patient hospital stays and the transfer of inpatient care to the outpatient setting. This should prevent inadequate expenditure and avoidable expenses, but also bring benefits for patients (reduction in infection rates and psychological stress caused by hospitalization, more rapid return to their home environment).
After creating SWOT and stakeholder analyses, the next goal is to create a classification model to help identify emergency department patients who will return. This allows staff to better allocate their resources and the ambulance transport to better plan their service.
Finally, a demonstration of how project management is designed for this purpose will be given. A mixture of agile and classic approaches is best suited for this – a predefined plan that may be adapted and rewritten.

}

14,55 - 15,30

Michael Wasserman, Paola Girotto

Big green data: How controllers can use data analytics to drive sustainability throughout the organization

More info
How can controllers help their organizations be more sustainable? Data analytics-based tools can help people make better decisions and most importantly, make decisions easier rather than harder. Our presentation focuses on a people-centered approach to analytics and an analytics-based approach to sustainability. This powerful combination can help controllers create and support change in this area of critical business and social importance. We identify several analytics-based approaches to improve transparency and enhance results across all three components of the triple bottom line approach. Additionally, we introduce a set of accessible tools that controllers can use to integrate sustainability and analytics into their work, concluding with some concrete action items that will hopefully be useful to conference participants.

Day 2 – Friday, November 12

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10,00 - 10,35

Klaus Moeller; Daniel Marks

Flexible financial planning & forecasting – combining target setting and progress measurement using analytical driver models 

More info
Flexible Financial Planning & Forecasting – Combining Target Setting and Progress
Measurement using Analytical Driver Models
There are many ways to use planning: It could be for long-term strategic reasoning, it could be for
(intentionally) precise budget goals, it could be for monitoring target achievements with forecasting
or plan-actual deviation analysis. Usually, a lot of manual support and discussions are necessary in
order to fuel the combination of all the aforementioned approaches in the budgeting process. But
more and more, budgeting is failing in a VUCA environment (volatile, uncertain, complex,
ambiguous), and analytics is gaining more potential and momentum. The application of driver
models allows for an intelligent automatization of the planning process, if integrated properly in the
culture of a company. Based on implementation cases a framework for flexible planning and
forecasting using driver models will be presented.
}

10,35 - 11,10

Imke Keimer

The digital maturity of management accounting 

More info
The digital maturity of management accounting
The corporate landscape is undergoing fundamental transformation because of technological progress and continuous digitalization. More and more data and data processing capacity are becoming available and as a result the opportunities from analysing data are growing exponentially. This session deals with the central issues of digitalizing management accounting departments: data, technologies, processes, methods, and competencies. It introduces a maturity model to measure the degree of digitalization, gives an overview of the current status and provides practice-oriented impulses on how management accounting departments can unlock digital potentials.
}

11,10 - 11,45

Paul Deane

How to engage your front line staff in using data for daily management meetings

More info
In our journey towards the goal of creating an operational excellence environment, we’re collectively not short of tools and how to deploy them but the real challenge is to engage our frontline people in the journey. How do we “win the hearts and minds” of our most valuable asset – people – so that they become eager to be part of the solution? What are the right tools and how do we empower them to grow through the use of these tools? Monitoring and reviewing data daily is the role of all operational staff (not just leaders) and it provides a clear direction for driving actions to effectively return to target or create a step change improvement. The ability to analyse and interrogate data is critically important for mature systems. Conversely, in young systems, managing and displaying data correctly engages operational teams on a journey to maturity.
So, how do we engage staff to control the fundamentals?
-Use of Daily Visual Management boards
-Contributor analysis, choosing the right metrics
-Data display, leading & lagging indicators
-Power of the Pen, the psychology of annotation
-Review routine, meeting the needs of the team
-Driving actions for simple containment measures
-Root cause analysis for complex problems
-Examples of strong engagement models (hand annotated whiteboards)
-Examples of mature engagement models (touch screens)
}

11,45 - 12,20

Jens Ropers CA

Who is leading the dance? Data literacy as a core competence not only for controllers

More info
Presentation description
Quickstep is supposed to express an overflowing joy of life and is the last of the five standard dances in tournaments, according to the Tournament and Sport Regulations (TSO). Dancers also call it the "champagne among dances" to characterise the sparkling and joyful nature of the dance. My speech will show that controlling and data analytics are also sparkling and joyful together. But unlike dancing, it is not clear who is in the lead. Discover data literacy as the connecting element between top management, controlling and data science.
}

12,20 - 12,30

Mario Vekić

10 minutes for exercise with an Olympian

More info
Mario will demonstrate some simple exercises that can be done at the office whenever we feel the need, and which are particularly important for people who spend a lot of their time sitting.
}

12,30 - 13,30

Lunch break

}

13,35 - 14,10

Slađana Krpić

Using the full power of data

More info
Use the full power of data
We often hear that data has replaced oil as the world’s most valuable commodity. So, companies tend to collect more and more data from internal and external sources. Unfortunately, only a small portion of data is used and analyzed. The biggest question is how to properly utilize it and use its full potential.
First, businesses should define what they want to achieve with data and then collect, sort, arrange and present it through different reports and visualizations. Reports and dashboards can tell us what
happened, but only storytelling can go one step further and tell us why it happened. During this
presentation you will hear how your data can be used to provide valuable business insights, understand the past, predict future events, and how become a data-driven organization.
}

14,10 - 14,45

Reinoud van der Vliet

How to successfully manage the challenge of digital transformation (in controlling) in small companies

More info
Digital transformation will change controlling and therefore the controller profile will also change.
There are several new roles and future profiles for controlling within the controlling community.
These roles require very different personalities and skills. In smaller companies however, usually only
one controller has to cover all aspects of controlling. I was confronted with that kind of change at the
end of 2020 when I moved from KUKA Robotics (a team of around 20 controller) to a smaller
company with only me as controller. I would like to share how I managed to fulfil several roles at the
same time without developing multiple personalities.
}

14,45 - 15,20

Melanie Holzapfel IBCS

IBCS with SAP Analytics Cloud

More info
IBCS with SAP Analytics Cloud
First, we will give a brief introduction to the best practices of dashboard design and IBCS – the international business communication standards. This will cover the full end-to-end process of dashboard design, from user research to the technical realization of the desired visualizations. With these design goals in mind, we will discuss the realization of these dashboard designs in SAP Analytics Cloud (SAC). We will demo automatic defaults, possible workarounds, provide a gallery of best practice dashboards realized in SAC, as well as have a discussion of current limitations.
Furthermore, we will give practical tips and tricks on how to improve your SAC dashboard according to IBCS in a quick and practical way, using, among others, Templates and the Content Network.
}

15,20 - 15,30

Jasmina Očko

Conference closing

Galerija slika

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