Thursday and Friday
11:00 a.m. – 4:00 p.m. CET (UTC+1)
via the ZOOM platform
Under the auspices of ICV –Internationaler Controller Verein
the consulting company Kontroling Kognosko and Lider Media organized
the 8th International Controlling Conference in Croatia (ICCC).
All speeches were given online in English!
Crisis also means opportunity. Now is the time to act and seize the opportunity.
Due to the new normal and its numerous restrictions, our well-known controlling conference was held in the form of an
ONLINE EVENT with a GLOBAL outreach.
To compensate for the lack of social contact, we gathered many more experts, and extended the conference
to two days.
The conference’s theme was inspired by the economic crisis caused by the COVID-19 pandemic, which acted as a trigger for shifting the focus on controlling. This year is marked by significant challenges, quick exchanges, and new solutions. This is the time for controlling to show the best it has to offer!
A completely new reality, an overnight worldwide crisis, a totally new normal, and a completely different future led to controlling suddenly becoming the ultimate star!
During the two-day event, 13 different topics were cover. Among other things, topics included the new future of management, quick reactions from controlling, and the best of KPIs and reporting. Special attention was paid to the latest examples of IBCS. We had the opportunity to hear presentations dedicated to the tension between external and internal accounting, the plea for cost accounting, the challenges of controlling in public hospitals, and many others.
We tackled many dilemmas, doubts, questions, and concerns related to the current global situation on both days.
It is well known that when crisis strikes, it is time to change, adapt, and even make crucial strategic decisions and reorientations. Most companies are reviewing their business models and focusing more on innovation and new ways of doing business.
The same applies to controlling. Times of crisis provide controlling with the opportunity to give its greatest contribution as fast, and agile information, quality advice, and analyses are now more important than ever, and controllers who are capable of creating a number “what if” simulations are in high demand.
That is why we have prepared 13 presentations for you that will offer useful advice on what controlling can offer at this moment and how controlling tools provide concrete help in times of crisis.
Controllers have an important but challenging role in times of crisis. Many controllers are crisis-tested and have concepts and measures for typical corporate crises in place. COVID-19, however, is an unprecedented form of crisis that confronts controllers with new challenges. The presentation will highlight the role of controllers in times of crisis, successful steps for successful crisis management and the specifics of Covid-19.
The presentation will show the RPCA – Implementation of Resource and Process Consumption Accounting in the production company. The RPCA concept is a part of the latest trend in research on cost accounting, and the essence of the RPCA concept (Controller + Manager = Controlling) is a fixed cost downward spiral.
The participants will see the key success factors of the RPCA implementation. Special emphasis will be on how COVID 19 affected cost accounting systems.
Key performance indicators (KPIs) have a reputation for being complex, confusing, and boring. They are also the secret weapon that can help you deliver on your strategy through stunning results.
In this session, Bernie Smith will walk you through the seven steps of the ‘Results Orientated KPI System’ (ROKS), a method designed to allow any business to develop meaningful, relevant, and effective KPIs.
The talk will cover:
A visual approach for developing KPIs that will guarantee you spot the KPIs you have missed and help you engage your whole team in KPI selection
A bullet-proof method for shortening your final list of KPI down to the bare minimum and make sure you don’t skip your ‘gold bar’ measures.
A simple for approach for defining KPIs
Who is the session aimed at?: Any organization that needs to find a small selection of meaningful key performance indicators (KPIs) that are guaranteed to deliver the results you are looking for.
The critical roles of the board of directors are: company strategy approval, CEO nomination and directors training and evaluation, key investment and M&A decisions, overseeing management performance, compliance, ethics, and risk management. The main obstacles for achieving these roles as a board are: lack of clarity about board roles, inadequate information, inadequate board composition, and dysfunctional board dynamics. Concerning inadequate information, in this session, we will see how to use semantic notation (IBCS) when preparing the board book and enlarge board vision by conveying additional information on social and environmental matters.
Finally, we’ll share of to align Roles-Agenda-Analysis and Reporting through the RAAR Model. How to establish an Annual Agenda that will cover the five leading Board Roles, how to do an Analysis that goes from a) Strategy to b) Capabilities & Processes to c) Value for the Customer to d) Company Results, and how to build a board book that will convey information for the enlarged analysis proposed.
Companies usually tend to focus mostly on the income statement, and on how to grow revenues and keep expenses under control, while cash flow is often taken for granted. However, in times like these, we become
aware that cash is the lifeblood of a company. Therefore, it is very important to have processes and tools in place that make it possible to properly report and forecast cash flow.
In this presentation, we will share with the audience an approach to implementing the direct method of cash flow reporting on top of MS Dynamics NAV ERP, using DataSense.BI (product by Data Sense, Croatia), together with the implementation of cash flow forecasting using the Power Planner (product by Power ON, USA). Both solutions rely on Microsoft Power BI, a world-leading analysis and business intelligence platform.
In large companies, the trend towards standardization of accounting has dominated for some time. One aspect is the standardization of software systems. However, in some cases, this also includes a declining
importance of cost accounting. The flow of values is determined by the rules of the balance sheet and income statement. However, the specifications of transfer pricing generate figures that are neither suitable for controlling nor for motivation. It can also be shown in the subject area of imputed costs, WACC, and investment calculation that a limitation to statutory accounting is not always the best decision. Supplementary cost accounting remains important in order to provide management with figures that provide good decision support.
Variance analysis is one of the most fundamental and decisive tasks of every business analyst or FP&A professional. Every month you’re expected to explain the sales or cost variances vs budget or previous year in a meaningful and convincing way. And it’s not always easy.
The Price-Volume-Mix (PVM) variance analysis is an extremely helpful method for explaining variances that will add a lot of value to your dashboards and reports. It’s an excellent tool that every analyst should add to his toolbox. Join our session to learn how to implement it efficiently in Excel and/or Power BI.
In our presentation, we want to draw attention to the set of IT skills that helped our company become a data-driven organization.
We would like to elevate controlling professionals to data controlling professionals. It is crucial to overcome IT barriers in the simplest possible way using graphical data modeling and reporting. Using open data, we will show you how easy it is to obtain insightful information from the DRG model (Diagnosis Related Group) in the interactive cost and income quadrant.
We also want to show where we stand as a hospital compared to other healthcare institutions (benchmarking). For the closing part of the presentation, again with open data, we made an interactive dashboard with infographic elements that show the utilization of ER in Croatia.
The presentation explains controlling from the point of view of artificial intelligence. Is there a way to predict the most common mistakes, plan the best way forward and use AI as support for making the biggest decisions? We will explain the state-of-the-art status of AI-backed systems and their flaws. The lecturer will also present the most popular predictions in the field.
In my presentation, I will convince the audience that the business is not just acting as planned. Business results are good when we are getting better and better. Not every day, not every month, but on average. Parallel, we have to do our business better than others. This is the essence of a successful business.
Valuable controlling shows properly if the business results are better in timeline, and better than others. Managers are our internal customers. We must respect the time they spend on understanding the information we prepare for them. And the only way is to be simple and consistent.
It is not easy to be simple. Good controlling is not easy because it has to be simple.
Consultant for the implementation of controlling and trainer in the field of controlling in Kontroling Kognosko d.o.o. Jasmina continuously collects the latest controlling know-how in Europe and America and implements it in Croatian and regional companies. She is a lecturer of the licensed program of the Controller Akademie Münich, the leading German controlling academy. She is also head of the ICV Working Group for Croatia – the largest international controlling association. She is the organizer of training sessions for controllers and managers and the author of one of the bestselling books on controlling in Croatia “Controlling – Management from the Backstage.”
Heimo Losbichler is Professor of Controlling, Department Chair of Controlling, Accounting and Financial Management and elected Dean of the School of Business and Management at Steyr University, Austria. He is
Chairman of the International Association of Controllers and Chairman of the International Group of Controlling.
Professor Losbichler’s research and teaching interests include financial performance measurement, reporting design, and the role of controllers. His research is published in leading academic and professional journals. Dr. Losbichler served as Vice President of Finance and CEO of leading Austrian companies and has extensive consulting experience.
Doctor of Philosophy (Ph. D.) in finance with a specialization in controlling and accounting. He is the author of the RPCA concept (Resource and Process Consumption Accounting), which is currently implemented in large Polish capital groups and enterprises from production, commercial, financial, and service sectors.
The RPCA concept is also included in teaching programs at polish universities of economics such as PUEB, WSE, US, UL, NCU, WULS. He is the author and co-author of books and articles about the RPCA concept, controlling, and significantly cost accounting. Since 2019 he is the Director of Controlling in VOX Capital Group.
Since 2018 he is the Managing Director of ICV Poland (Delegate for Poland). He is also an entrepreneur and owner of companies:
Since 2006 – he is the Chairman of the Board and lecturer at Akademia Controllingu, He has a master’s degree in Logistics.
Xavier Subirats is a partner at AMSEL Assessors, economist by the Universitat de Barcelona. He finished the Master in International Business at CEDEIN, PDD (Program for Management Development) at IESE, CFP-2015 (Corporate Finance Program) & SLCR-2020 (Sustainability Leadership and Corporate Responsibility) London Business School.
His specializations are Corporate Governance and Reporting, International Business, Finance, and Taxation. Mr. Subirats is a President of the Working Group of CSR and Integrated Reporting. Spanish General Council of
Economists. Consejo General de Economistas de España, Secretary of the board at the Catalan Association of Economists (CEC), Vicepresident of the board at the Catalan Assoc. of Accountancy and Management (ACCID).
He regularly advises family groups, Spanish companies, and subsidiaries in Spain of Italian, French, and English multinational companies.
Mario is a business solutions consultant and the founder of Data Sense. He started his career as a mathematics teacher but very soon switched to IT. Over the past 20 years, he has been participating in the implementation of IT business solutions (mostly ERP and BI) in various roles, first as a programmer, then as a project manager and business solutions consultant. He believes that a tight coupling of controlling and IT is key to efficient business management. His mission is to bridge the gap between business and IT and train consultants with business knowledge and IT skills. Hence, the Data Sense motto – „where IT speaks business “. In his spare time, he enjoys riding a bike or playing the drums.
Guido started working as a controller for purchase and product management at Raab Karcher Holding. This evolved into the controlling of the „skincare“ business line at Degussa. There he was appointed as the general project manager to increase efficiency. He has been a partner of CA Akademie AG since 2002 and has worked at the Akademie as a trainer and management consultant. He has specialized in investment appraisal, financial analysis, transfer pricing, business planning, and sales controlling. He was a founding member of “Communication Controlling, “a workgroup of the International Controllers Association (ICV). Since 2009 he has been a member of the ICV “Controlling-Wiki“ evaluation council, and from 2016 to 2019, he headed the council. He is also the author of several books on controlling.
Andrej Lapajne is the founder of Zebra BI and CEO and a founding member of the IBCS Association.
In his 20 years of experience as a consultant, Andrej has implemented reporting systems and business intelligence dashboards across a wide range of industries including pharma, telco, retail, FMCG, manufacturing, insurance, banking, energy, media, public sector, and high-tech.
He has helped clients like Coca-Cola, Microsoft, Duracell, Swatch, Philips, PWC, KPMG, and Swarovski achieve consistent and efficient reporting. Andrej is a Certified IBCSⓇ Consultant, a frequent speaker at international conferences, and a guest lecturer at Faculties of Economics and Computer Science and Informatics in Ljubljana.
Edyta Szarska is an international expert in finance and controlling. She is also a certified trainer of IBCS Institute (International Business Communication Standards), and a member of ICV International Work Group.
After several years of work in controlling departments, she founded Controlling Partner and developed dozens of conceptual projects for controlling teams. She participated in the processes of preparing companies for ownership changes. Currently, she realizes IBCS trainings and reporting projects for top management, spreading the IBCS concept all around the world.
Edyta is an author of publications in the professional press, certified webcast, and e-learning trainer. Her professional vision is to work on continuous improvement of controlling awareness by sharing practical and simple solutions for top managers.
She knows that the most can be obtained by giving and sharing.
Igor is the Head of Controlling & a data analyst at the University Hospital Centre Zagreb, the largest Croatia hospital. He has a master’s degree in Finance from the University of Zagreb, Faculty of Economics & Business, and an IBCS certificate. He has over 15 years of finance, accounting, and controlling experience from being a stockbroker to healthcare management.
Since 2017 he has participated in creating and developing data culture using Tableau software for hospital management. He creates data models, automates business processes, creates BI reports in Tableau, and provides continuing education and training courses in data analysis and Tableau software for colleagues. He continuously develops new skills in data analysis and software solutions.
Data Analyst & Reporting Coordinator at the largest hospital in Croatia – University Hospital Centre Zagreb. Ivan studied in the field of Finance and Project Management and has a postgraduate degree in Special Marketing Area and an IBCS certificate. He has been in the Healthcare sector for more than twelve years, mostly working in Finance Analytics, Sales, Controlling, and HR. In 2016, he introduced the BI software Tableau to the University Hospital Centre Zagreb, where it has been successfully used and developed over time. His areas of expertise are: using Tableau, development of dashboards in HR, participating in the creation of data models and dashboards for finance, controlling, marketing, and other fields.
Ivan provides continuous education and training courses in Data Analysis for his colleagues. He continuously develops new skills in data analysis and software solutions.
Axel Ehberger offers Controlling as an external service for SMEs and start-ups as well as seminars, courses and in-house training. In addition, he teaches at several universities and occasionally participates as a lecturer in Master programs.
At the same time, he actively collaborates with professional associations such as the ICV (International Controller Association), as head of the workgroup in Spain. He is also a passive member of the IBCS Association.
He has been granted the Controllers Diplom CA, after having participated in the program in five stages for Controllers of the Controller Akademie.
After studying ‘International Business Administration’ at Wiesbaden University of Applied Sciences in Germany and the University of Zaragoza, Spain, including a practical training at a London financial derivatives exchange, he specialized in the areas of Analytical Information and Reporting, after having worked as Controller and in consulting in the banking sector.
Mario competed twice at the Olympics (2012 in London and 2008 in Beijing), 14 times at world championships, four times at European championships, twice at the Mediterranean Games, and 18 times at state championships. He has won more than 40 medals, both at national and international competitions.
Today, he works as a personal trainer and is particularly proud of managing more than 100 satisfied clients. He has delivered 6000 individual training sessions and has five years of experience working with businesspeople and anyone who wants to achieve the following:
– mitigate the negative effects of sitting at work
– improve their general health
– get in shape and lose weight
– get rid of back pain
– increase their level of physical fitness.