A whole new experience, fantastic speakers, and exceptional interest of the participants. Thanks to everyone!

8 International Controlling Conference in Croatia: The Time to Wow is Now

A whole new experience, fantastic speakers, and exceptional interest of the participants. Thanks to everyone!

12-13 November 2020
.

Thursday and Friday

11:00 a.m. – 4:00 p.m. CET (UTC+1)

via the ZOOM platform

Global invitation to the great controlling event
.

Under the auspices of ICV –Internationaler Controller Verein  
the consulting company Kontroling Kognosko and Lider Media organized
the 8th International Controlling Conference in Croatia (ICCC).

All speeches were given online in English!

Crisis also means opportunity. Now is the time to act and seize the opportunity.

Due to the new normal and its numerous restrictions, our well-known controlling conference was held in the form of an
ONLINE EVENT with a GLOBAL outreach.

To compensate for the lack of social contact, we gathered many more experts, and extended the conference
to two days.

The conference’s theme was inspired by the economic crisis caused by the COVID-19 pandemic, which acted as a trigger for shifting the focus on controlling. This year is marked by significant challenges, quick exchanges, and new solutions. This is the time for controlling to show the best it has to offer!

A completely new reality, an overnight worldwide crisis, a totally new normal, and a completely different future led to controlling suddenly becoming the ultimate star!

OUR SPEAKERS

Jasmina Očko

Kontroling Kognosko, Croatia

Heimo Losbichler

University of Applied Sciences Upper Austria

Tomasz M. Zieliński

Chairman of the Board at Akademia Controllingu, Poland

Bernie Smith

Made to measure KPI’s, Great Britain

Xavier Subirats

AMSEL Assessors, Spain

Valentin Usenkov

Usenkov.pro, Rusia

Mario Korbar

Data Sense, Croatia

Guido Kleinhietpaß

Controller Akademie, Germany

Andrej Lapajne

Zebra.BI, Slovenia

Igor Milovčić

University Hospital Centre Zagreb, Croatia

Ivan Horvat

University Hospital Centre Zagreb, Croatia

Axel Ehberger

Elexa-Controlling, Spain

Davor Lozić

University of Applied Sciences Velika Gorica, Croatia

Edyta Sarska

Controlling Partner, Poland

WHAT TOPICS WERE COVERED AT THE CONFERENCE? 

This year we gathered leading experts from Germany, Russia, Austria, Great Britain, Poland, Spain, Slovenia and Croatia, to tackle topics that cover controlling and the current changes in the world of management.

During the two-day event, 13 different topics were cover. Among other things, topics included the new future of management, quick reactions from controlling, and the best of KPIs and reporting. Special attention was paid to the latest examples of IBCS. We had the opportunity to hear presentations dedicated to the tension between external and internal accounting, the plea for cost accounting, the challenges of controlling in public hospitals, and many others.

We tackled many dilemmas, doubts, questions, and concerns related to the current global situation on both days.

Opening of the conference

Jasmina Očko, Controlling Consultant at Kontroling Kognosko, Croatia
Learn more

The Role of Controlling in Times of COVID-19

Prof. Dr. Heimo Losbichler, Professor of Controlling, Chairman of the International Association of Controllers (ICV) and the International Group of Controlling (IGC), Austria
Learn more

Cost and Profitability Under Control!

Dr. Tomasz M. Zieliński, Managing Director at ICV Poland (Chairman of the Board at Akademia Controllingu) and Controlling Director at VOX Capital Group, Poland
Learn more

Selecting your KPIs the Logical Way

Bernie Smith, KPI Author, Consultant & Trainer at Made to measure KPI’s, Great Britain
Learn more

Boards of Directors : How Better Reporting ( Board Book) Improves Board Meetings

Xavier Subirats Alcoverro, Partner at AMSEL Assessors, Spain
Learn more

Do We Really Understand the Roles Played by Our Customer

Valentin Usenkov, Founder of USENKOV.PRO project, Partner of CA Controller Akademie, Russia
Learn more

Cash Flow Management on Power BI Platform

Mario Korbar, Managing Director at Data Sense, Croatia
Learn more

Statutory Accounting Alone is Not Sufficient

Guido Kleinhietpaß, Partner, Trainer and Consultant at Controller Akademie, Germany
Learn more

Price-Volume-Mix Variance Analysis in Power BI and Excel

Andrej Lapajne, CEO at Zebra.BI, Slovenia
Learn more

IBCS - Just a Matter of Time

Edyta Sarska, IBCS® Certified Trainer, Controlling Partner, Poland
Learn more

From Data to Insight, From IT to Controlling

Igor Milovčić, Head of Controlling, Data Analyst, University Hospital Centre Zagreb, Croatia
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Ivan Horvat, Data Analyst & Reporting Coordinator, University Hospital Centre Zagreb, Croatia
Learn more

Integrating Sustainability Indicators

Axel Ehberger, Controlling Consultant and Trainer, Elexa-Controlling, Spain
Learn more

Artificial Intelligence Examples in Controlling

Davor Lozić, University lecturer, engineer, University of Applied Sciences Velika Gorica, Croatia
Learn more

10 Minutes for Exercise with Olympian

Mario Vekić, Croatian Olympic Rower (Peking 2008, London 2012) and Personal Trainer
Learn more

SPONSORS

Day 1 – Thursday, November 12

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11,00 - 11,15

Jasmina Očko

Opening of the conference

More info
Jasmina Očko, M.Sc. – Conference Opening

It is well known that when crisis strikes, it is time to change, adapt, and even make crucial strategic decisions and reorientations. Most companies are reviewing their business models and focusing more on innovation and new ways of doing business.
The same applies to controlling. Times of crisis provide controlling with the opportunity to give its greatest contribution as fast, and agile information, quality advice, and analyses are now more important than ever, and controllers who are capable of creating a number “what if” simulations are in high demand.
That is why we have prepared 13 presentations for you that will offer useful advice on what controlling can offer at this moment and how controlling tools provide concrete help in times of crisis.

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11,15 - 11,50

Prof. Dr. Heimo Losbichler

The Role of Controlling in Times of COVID-19

More info
Prof. Dr. Heimo Losbichler – Presentation summary

Controllers have an important but challenging role in times of crisis. Many controllers are crisis-tested and have concepts and measures for typical corporate crises in place. COVID-19, however, is an unprecedented form of crisis that confronts controllers with new challenges. The presentation will highlight the role of controllers in times of crisis, successful steps for successful crisis management and the specifics of Covid-19.

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11,50 - 12,25

Dr. Tomasz M. Zieliński

Cost and Profitability Under Control! Implementation of Resource and Process Consumption Accounting (RPCA) in Production.

More info
Dr. Tomasz M. Zieliński – Presentation summary

The presentation will show the RPCA – Implementation of Resource and Process Consumption Accounting in the production company. The RPCA concept is a part of the latest trend in research on cost accounting, and the essence of the RPCA concept (Controller + Manager = Controlling) is a fixed cost downward spiral.
The participants will see the key success factors of the RPCA implementation. Special emphasis will be on how COVID 19 affected cost accounting systems.

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12,25 - 13,05

Bernie Smith

Selecting your KPIs the Logical Way

More info
Bernie Smith – Presentation summary

Key performance indicators (KPIs) have a reputation for being complex, confusing, and boring. They are also the secret weapon that can help you deliver on your strategy through stunning results.
In this session, Bernie Smith will walk you through the seven steps of the ‘Results Orientated KPI System’ (ROKS), a method designed to allow any business to develop meaningful, relevant, and effective KPIs.
The talk will cover:
 A visual approach for developing KPIs that will guarantee you spot the KPIs you have missed and help you engage your whole team in KPI selection
 A bullet-proof method for shortening your final list of KPI down to the bare minimum and make sure you don’t skip your ‘gold bar’ measures.
 A simple for approach for defining KPIs
Who is the session aimed at?: Any organization that needs to find a small selection of meaningful key performance indicators (KPIs) that are guaranteed to deliver the results you are looking for.

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13,10 - 13,20

Mario Vekić

10 Minutes for Exercise with Olympian

More info
In ten minutes, Mario will let us in on the secret of a fast and simple workout that we can regularly do at the office to avoid back pain.
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13,20 - 14,15

Lunch break

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14,15 - 14,50

Xavier Subirats Alcoverro

Boards of Directors : How Better Reporting ( Board Book) Improves Board Meetings

More info
Xavier Subirats – Presentation summary

The critical roles of the board of directors are: company strategy approval, CEO nomination and directors training and evaluation, key investment and M&A decisions, overseeing management performance, compliance, ethics, and risk management. The main obstacles for achieving these roles as a board are: lack of clarity about board roles, inadequate information, inadequate board composition, and dysfunctional board dynamics. Concerning inadequate information, in this session, we will see how to use semantic notation (IBCS) when preparing the board book and enlarge board vision by conveying additional information on social and environmental matters.

Finally, we’ll share of to align Roles-Agenda-Analysis and Reporting through the RAAR Model. How to establish an Annual Agenda that will cover the five leading Board Roles, how to do an Analysis that goes from a) Strategy to b) Capabilities & Processes to c) Value for the Customer to d) Company Results, and how to build a board book that will convey information for the enlarged analysis proposed.

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14,50 - 15,25

Valentin Usenkov

Do We Really Understand the Roles Played by Our Customer

More info
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15,25 - 16,00

Mario Korbar

Cash Flow Management on Power BI Platform

More info
Mario Korbar – Presentation summary

Companies usually tend to focus mostly on the income statement, and on how to grow revenues and keep expenses under control, while cash flow is often taken for granted. However, in times like these, we become
aware that cash is the lifeblood of a company. Therefore, it is very important to have processes and tools in place that make it possible to properly report and forecast cash flow.
In this presentation, we will share with the audience an approach to implementing the direct method of cash flow reporting on top of MS Dynamics NAV ERP, using DataSense.BI (product by Data Sense, Croatia), together with the implementation of cash flow forecasting using the Power Planner (product by Power ON, USA). Both solutions rely on Microsoft Power BI, a world-leading analysis and business intelligence platform.

Day 2 – Friday, November 13

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11,00 - 11,50

Guido Kleinhietpaß

Statutory Accounting Alone is Not Sufficient

More info
Guido Kleinhietpaß, M.Ec. – Presentation summary

In large companies, the trend towards standardization of accounting has dominated for some time. One aspect is the standardization of software systems. However, in some cases, this also includes a declining
importance of cost accounting. The flow of values is determined by the rules of the balance sheet and income statement. However, the specifications of transfer pricing generate figures that are neither suitable for controlling nor for motivation. It can also be shown in the subject area of imputed costs, WACC, and investment calculation that a limitation to statutory accounting is not always the best decision. Supplementary cost accounting remains important in order to provide management with figures that provide good decision support.

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11,50 - 12,35

Andrej Lapajne

Price-Volume-Mix Variance Analysis in Power BI and Excel

More info
Andrej Lapajne – Presentation summary

Variance analysis is one of the most fundamental and decisive tasks of every business analyst or FP&A professional. Every month you’re expected to explain the sales or cost variances vs budget or previous year in a meaningful and convincing way. And it’s not always easy.

The Price-Volume-Mix (PVM) variance analysis is an extremely helpful method for explaining variances that will add a lot of value to your dashboards and reports. It’s an excellent tool that every analyst should add to his toolbox. Join our session to learn how to implement it efficiently in Excel and/or Power BI.

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12,35 - 13,10

Igor Milovčić & Ivan Horvat

From Data to Insight, From IT to Controlling

More info
Igor Milovčić & Ivan Horvat – Presentation summary

In our presentation, we want to draw attention to the set of IT skills that helped our company become a data-driven organization.
We would like to elevate controlling professionals to data controlling professionals. It is crucial to overcome IT barriers in the simplest possible way using graphical data modeling and reporting. Using open data, we will show you how easy it is to obtain insightful information from the DRG model (Diagnosis Related Group) in the interactive cost and income quadrant.
We also want to show where we stand as a hospital compared to other healthcare institutions (benchmarking). For the closing part of the presentation, again with open data, we made an interactive dashboard with infographic elements that show the utilization of ER in Croatia.

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13,15 - 13,25

Mario Vekić

10 Minutes for Exercise with Olympian

More info
Mario will demonstrate some simple exercises that can be done at the office whenever we feel the need, and which are particularly important for people who spend a lot of their time sitting.
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13,25 - 14,15

Lunch break

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14,15 - 14,45

Axel Ehberger

Integrating Sustainability Indicators

More info
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14,45 - 15,20

Davor Lozić

Artificial Intelligence Examples in Controlling

More info
Davor Lozić – Presentation summary

The presentation explains controlling from the point of view of artificial intelligence. Is there a way to predict the most common mistakes, plan the best way forward and use AI as support for making the biggest decisions? We will explain the state-of-the-art status of AI-backed systems and their flaws. The lecturer will also present the most popular predictions in the field.

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15,20 - 15,55

Edyta Sarska

IBCS – just a matter of time

More info
Edyta Szarska – Presentation summary:

In my presentation, I will convince the audience that the business is not just acting as planned. Business results are good when we are getting better and better. Not every day, not every month, but on average. Parallel, we have to do our business better than others. This is the essence of a successful business.
Valuable controlling shows properly if the business results are better in timeline, and better than others. Managers are our internal customers. We must respect the time they spend on understanding the information we prepare for them. And the only way is to be simple and consistent.
It is not easy to be simple. Good controlling is not easy because it has to be simple.

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15,55 - 16,00

Jasmina Očko

Closing the conference

Galerija slika